TY  - BOOK
AU  - Morris, Michael H.
TI  - Industrial and organizational marketing
SN  - 002946594x
AV  - HF5415.1263.M67 1992 
PB  - Macmillan
KW  - Industrial marketing
KW  - HF
N1  - Bibliography : p. 765-773; Includes indexes
ER  -