East, Robert, 1940- Vanhuele, Marc Wright, Malcolm, 1963- <br/><br/>
Consumer behaviour : applications in marketing 
Robert East, Malcolm Wright, and Marc Vanhuele 
 - 2nd ed. 
 -  Sage Los Angeles  2013  c2013 
 - x, 337 p. : ill. ; 24 cm. 
<br/><br/> Previous ed. : 2008  Includes bibliographical references (p. [284]-320) and indexes 
<br/><br/><label>ISBN: </label>9781446211236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior - Psychological aspects<br/>Consumer behavior - Social aspects--HF
<br/><br/><label>LC Class. No.: </label>HF5415.32.E274 2013