TY  - BOOK
AU  - Alexander, Alison , 1949-
AU  - Owers, James
AU  - Carveth, Rod
TI  - Media economics : theory and practice
SN  - 0805813071
AV  - P96.E25M4 1993 
PB  - Lawrence Erlbaum Associates
KW  - Mass media - Economic aspects
KW  - P
N1  - Includes bibliographical references and indexes
ER  -