Garbett, Thomas F. <br/><br/>
Corporate advertising : the what , the why , and the how 
Thomas F. Garbett 
 -  McGraw-Hill New York  1981  c1981 
 - xi, 252 p. : ill. ; 25 cm. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Public relations -- Corporations--HF
<br/><br/><label>LC Class. No.: </label>HF5823.G26