Weilbacher, William M. <br/><br/>
Cases in advertising 
William M. Weilbacher 
 -  Macmillan New York  1981  c1981 
 - xi , 351 p. : ill. ; 25 cm. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - United States - Case studies--HF
<br/><br/><label>LC Class. No.: </label>HF5813.U6W4