Strategic marketing management : planning , implementation and control Richard M. S. Wilson and Colin Gilligon with David J. Pearson
Material type: TextLanguage: English Series: Marketing seriesPublication details: Butterworth-Heinemann; Oxford; 1992; 1992Description: xx , 644 p. : ill. ; 29 cmISBN:- 0750603291
- HF5415.13.W547 1992
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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المكتبة الرئيسية الطابق الثالث أ | HF5415.13.W547 1992 (Browse shelf(Opens below)) | 1 | Available | E77446 c.1. |
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HF5415.13.W4812 2001 كيف تكتب خطة تسويقية ناجحة ؟ How to write a marketing plan | HF5415.13.W53 1976 Marketing management in multinational firms : the consumer packaged goods industry | HF5415.13.W538 1979 Management controls and marketing planning | HF5415.13.W547 1992 Strategic marketing management : planning , implementation and control | HF5415.13.W547 1997 Strategic marketing management : planning , implementation and control | HF5415.13.W547 2005 Strategic marketing management : planning , implementation, and control | HF5415.13.W547 2005 Strategic marketing management : planning , implementation, and control |
Bibliography : p. [616]-634
Includes index
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