Consumer behaviour : behavioural aspects of marketing Consumer behavior Chris Rice
Material type: TextLanguage: English Series: CIM student seriesPublication details: Butterworth-Heinemann; Oxford; 1993; 1993Description: viii , 414 p. : ill. ; 23 cmISBN:- 0750605499
- HF5415.32.R53 1993
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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المكتبة الرئيسية الطابق الثالث أ | HF5415.32.R53 1993 (Browse shelf(Opens below)) | 1 | Available | E70930 c.1. |
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HF5415.32.I69 2012 Consumer culture and the media : magazines in the public eye | HF5415.32.K56 2015 People and products : consumer behavior and product design | HF5415.32.M8 1993 سلوك المستهلك | HF5415.32.R53 1993 Consumer behaviour : behavioural aspects of marketing Consumer behavior | HF5415.32.S86 2013 سلوك المستهلك و اتخاذ القرارات الشرائية : مدخل متكامل | HF5415.32.W49 2000 The why of consumption : contemporary perspectives on consumer motives , goals , and desires | HF5415.32.Z3512 2004 كيف يفكر الزبائن =How customers think : رؤى جوهرية في عقلية السوق ، ما لا يعرفه المنافسون ، و لا يخبرك به المستهلكون =Essential insights into the mind of the market |
Includes bibliographical references and indexes
Published on behalf of the Chartered Institute of Marketing
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