Marketing management perspectives and applications edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens
Material type:
TextLanguage: English Publication details: R. D. Irwin; Homewood, Ill.; 1976; 1976Description: xi, 433 p. : ill. ; 23 cmSubject(s): LOC classification: - HF5415.13.M353
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المكتبة الرئيسية الطابق الثالث أ | HF5415.13.M353 (Browse shelf(Opens below)) | 1 | Available | E28718 c.1. |
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| HF5415.13.L684 2011 Services marketing : people , technology , strategy | HF5415.13.M3 1978 Basic marketing : a managerial approach | HF5415.13.M3447 1995 Marketing and entrepreneurship in SMEs : an innovative approach | HF5415.13.M353 Marketing management perspectives and applications | HF5415.13.M355 1978 Marketing management : strategies and cases | HF5415.13.M3612 1996 الخطط التسويقية : كيفية إعدادها : كيفية تطبيقها | HF5415.13.M369 1990 Basic marketing : a managerial approach |
"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."
Includes bibliographical references
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