Services marketing : people , technology , strategy Christopher Lovelock , Jochen Wirtz
Material type:
TextLanguage: English Publication details: Pearson; Boston; 2011; c2011Edition: 7th , global edDescription: 648 p. : ill. (some col.) , 1 col. map ; 28 cmISBN: - 9780136118749
- HF5415.13.L684 2011
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المكتبة الرئيسية الطابق الثالث أ | HF5415.13.L684 2011 (Browse shelf(Opens below)) | 1 | Available | 0000091755 |
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| HF5415.13.K64 1997 Marketing management : analysis , planning , implementation , and control | HF5415.13.K64 2012 Marketing management | HF5415.13.K68 2006 Marketing management | HF5415.13.L684 2011 Services marketing : people , technology , strategy | HF5415.13.M3 1978 Basic marketing : a managerial approach | HF5415.13.M3447 1995 Marketing and entrepreneurship in SMEs : an innovative approach | HF5415.13.M353 Marketing management perspectives and applications |
Includes bibliographical references and indexes
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