Marketing a new product : its planning , development , and control (Record no. 28070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00749cam a22002651 4500 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805341021 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.N4H55 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hisrich, Robert D. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peters, Michael P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing a new product : its planning , development , and control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Benjamin/Cummings Pub. Co. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Menlo Park , Calif. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1978 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c1978 |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc. | Robert D. Hisrich , Michael P. Peters |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix , 358 p. : ill. ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | HD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| 970 ## - | |
| -- | 51 |
| -- | Mohamad Barham |
| -- | 51 |
| -- | Mohamad Barham |
| Withdrawn status | Lost status | Damaged status | Catalog status | Home library | Current library | Shelving location | Date acquired | Purchase price / Estimate unit cost | Inventory number | ACQ TYPE | Total Checkouts | Full call number | Barcode | Date last seen | Copy number, for the same item same call number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Exist | Exist | Not damaged | COMPLETE | المكتبة الرئيسية | المكتبة الرئيسية | الطابق الثالث أ | 03/03/2021 | 20.00 | E47690 | MONOGRAPH | HD69.N4H55 | E47690 | 03/03/2021 | 1 | 03/03/2021 |