Standardization versus adaptation of international marketing strategy : an empirical investigation (Record no. 253857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00593nab a22001937a 4500 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 050 ## - | |
| -- | مقالات لا تصنف |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Szymanski, David M. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bharadaj, Sundar G. |
| Role | Joint Author |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varadajan, P. Rajan |
| Role | Joint Author |
| 245 ## - TITLE STATEMENT | |
| Title | Standardization versus adaptation of international marketing strategy : an empirical investigation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1993 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1993 |
| 245 ## - TITLE STATEMENT | |
| Designation of section section/part/series: (SE) [OBSOLETE] | Vol. 57 , No. 4 |
| 773 ## - HOST ITEM ENTRY | |
| Host Biblionumber | 191788 |
| Record control number | u191788 |
| Host Itemnumber | 315958 |
| Title | Journal of Marketing |
| Relationship information | P. 1-17 Vol. 57 , No. 4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| 970 ## - | |
| -- | 51 |
| -- | Mohamad Barham |
| -- | 51 |
| -- | Mohamad Barham |
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