Qualitative research methods in public relations and marketing communications (Record no. 23574)

MARC details
000 -LEADER
fixed length control field 00932cam a22003011 4500
040 ## - CATALOGING SOURCE
Language of cataloging English
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415222737
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.D39 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Daymon, Christine , 1952-
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Holloway, Immy
245 ## - TITLE STATEMENT
Title Qualitative research methods in public relations and marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Routledge
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Abingdon, Oxon
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2002
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2002
270 ## - ADDRESS
Country United Kingdom
245 ## - TITLE STATEMENT
Statement of responsibility, etc. Christine Daymon and Immy Holloway
300 ## - PHYSICAL DESCRIPTION
Extent viii , 293 p. : ill. ; 25 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. [275]-284) and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations - Public relations - Research - Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations - Research - Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research - Methodology
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision HD
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type PRINT
970 ## -
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-- Mohamad Barham
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-- Mohamad Barham
Holdings
Withdrawn status Lost status Damaged status Catalog status Home library Current library Shelving location Date acquired Purchase price / Estimate unit cost Inventory number ACQ TYPE Total Checkouts Full call number Barcode Date last seen Copy number, for the same item same call number Price effective from Koha item type
Exist Exist Not damaged COMPLETE المكتبة الرئيسية المكتبة الرئيسية الطابق الثالث أ 06/12/2006 85.00 E86977 c.1. MONOGRAPH   HD59.D39 2002 0000031468 03/03/2021 1 03/03/2021 PRINT