Cases in marketing management : issues for the 1980s
Hinkle, Charles L. Stineman, Esther F.
Cases in marketing management : issues for the 1980s Charles L. Hinkle, Esther F. Stineman. - Prentice-Hall Englewood Cliffs, N.J. 1984 1984 - xix, 635 p. :ill. ;24 cm.
Includes bibliographical references
0131156004
Marketing - Management - Case studies--HF
HF5415.13.H57 1984
Cases in marketing management : issues for the 1980s Charles L. Hinkle, Esther F. Stineman. - Prentice-Hall Englewood Cliffs, N.J. 1984 1984 - xix, 635 p. :ill. ;24 cm.
Includes bibliographical references
0131156004
Marketing - Management - Case studies--HF
HF5415.13.H57 1984