eMarketing excellence : the heart of ebusiness

Smith, P. R. (Paul Russell), 1957- Chaffey, Dave, 1963-

eMarketing excellence : the heart of ebusiness P. R. Smith and Dave Chaffey - 2nd ed. - Elsevier Butterworth-Heinemann Amsterdam 2005 c2005 - xiii , 372 : ill. ; 25 cm. - E-marketing essentials .

Reprinted 2007 Includes bibliographical references and index

9780750663595


Internet marketing--HF

HF5415.1265.S65 2005

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