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Marketing financial services

Perez, Robert C.

Marketing financial services by Robert C. Perez - Praeger New York 1983 1983 - xvi , 175 p. ; 25 cm.

Bibliography : p. 165-171 Includes index

Subjects--Topical Terms:
Financial institutions - United States
Financial institutions - Marketing--HG

LC Class. No.: HG181.P39 1983

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