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Create the perfect brand

Hitchens, Julia Hitchens, Paul

Create the perfect brand Julia Hitchens and Paul Hitchens - Hodder Education London 2010 - xvii , 248 p. ; 20 cm. - Teach yourself .

Includes index

ISBN: 9781444112139

Subjects--Topical Terms:
Branding (Marketing)
Branding (Marketing) - Case studies
Branding (Marketing) - Problems, exercises, etc.
Business names--HD

LC Class. No.: HD69.B7H58 2010

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