Marketing communications : a brand narrative approach
Dahlen, Micael Lange, Fredrik Smith, Terry, 1955-
Marketing communications : a brand narrative approach Micael Dahlen, Fredrik Lange, Terry Smith - Wiley Chichester 2010 c2010 - xxiv , 584 p. : chiefly col. ill. ; 25 cm.
Includes bibliographical references (p. 548-570) and index
9780470319925
Communication in marketing
Branding (Marketing)--HF
HF5415.123.D34 2010
Marketing communications : a brand narrative approach Micael Dahlen, Fredrik Lange, Terry Smith - Wiley Chichester 2010 c2010 - xxiv , 584 p. : chiefly col. ill. ; 25 cm.
Includes bibliographical references (p. 548-570) and index
9780470319925
Communication in marketing
Branding (Marketing)--HF
HF5415.123.D34 2010