Direct marketing : strategy , planning , execution
Nash, Edward L.
Direct marketing : strategy , planning , execution Edward L. Nash - McGraw-Hill New York 1982 c1982 - xxii, 423 p. :ill. ;24 cm.
Includes index.
0070460191
Direct marketing.--HF
HF5415.126.N37 1982
Direct marketing : strategy , planning , execution Edward L. Nash - McGraw-Hill New York 1982 c1982 - xxii, 423 p. :ill. ;24 cm.
Includes index.
0070460191
Direct marketing.--HF
HF5415.126.N37 1982