Research for marketing decisions
Green, Paul E. Tull, Donald S.
Research for marketing decisions Paul E. Green, Donald S. Tull. - 4th ed. - Prentice Hall Englewood Cliffs, N. 1978 - xiii, 673 p. :ill. ;24 cm. - Prentice-Hall international series in management .
Bibliography: p.645-658.
0137741588
Marketing research.--HF
HF5415.2.G68 1978
Research for marketing decisions Paul E. Green, Donald S. Tull. - 4th ed. - Prentice Hall Englewood Cliffs, N. 1978 - xiii, 673 p. :ill. ;24 cm. - Prentice-Hall international series in management .
Bibliography: p.645-658.
0137741588
Marketing research.--HF
HF5415.2.G68 1978