Behavioral and management science in marketing
Davis, Harry L. Silk, Alvin J.
Behavioral and management science in marketing edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.] - Wiley New York 1978 c1978 - v, 273 p. :ill. ;25 cm.
"A Ronald Press publication" Includes bibliographies and index
047107179x
Marketing - Congresses
Consumers' preferences - Congresses
Advertising - Congresses
New products - Congresses--HF
HF5415.B424
Behavioral and management science in marketing edited by Harry L. Davis, Alvin J. Silk ; contributing authors, Victor J. Cook ... [et al.] - Wiley New York 1978 c1978 - v, 273 p. :ill. ;25 cm.
"A Ronald Press publication" Includes bibliographies and index
047107179x
Marketing - Congresses
Consumers' preferences - Congresses
Advertising - Congresses
New products - Congresses--HF
HF5415.B424