Problems in marketing
Star, Steven H. , 1894-
Problems in marketing Steven H. Star ... [et al.]. - 5th ed. - McGraw-Hill New York 1977 c1977 - xii, 851 p. :ill. ;25 cm. - McGraw-Hill series in marketing .
Firs t-2d ed. by M. P. McNair and others. Includes index.
0070608350
Marketing -- Case studies.
Marketing -- Management -- Case studies.--HF
HF5415.P724 1977
Problems in marketing Steven H. Star ... [et al.]. - 5th ed. - McGraw-Hill New York 1977 c1977 - xii, 851 p. :ill. ;25 cm. - McGraw-Hill series in marketing .
Firs t-2d ed. by M. P. McNair and others. Includes index.
0070608350
Marketing -- Case studies.
Marketing -- Management -- Case studies.--HF
HF5415.P724 1977