Business-to-Business marketing
Brennan, Ross, 1957- Canning, Louise McDowell, Raymond
Business-to-Business marketing Ross Brennan, Louise Canning and Raymond McDowell - Sage Los Angeles 2011 2011 - xxi , 386 p. : ill. ; 25 cm. - Advanced marketing series .
Previous ed. : 2007 Includes bibliographical references (p. [362]-378) and index
9781849201568
Industrial marketing
Industrial marketing - Case studies
Relationship marketing
Marketing - Management--HF
HF5415.1263.B74 2011
Business-to-Business marketing Ross Brennan, Louise Canning and Raymond McDowell - Sage Los Angeles 2011 2011 - xxi , 386 p. : ill. ; 25 cm. - Advanced marketing series .
Previous ed. : 2007 Includes bibliographical references (p. [362]-378) and index
9781849201568
Industrial marketing
Industrial marketing - Case studies
Relationship marketing
Marketing - Management--HF
HF5415.1263.B74 2011