Nation branding : concepts, issues, practice
Dinnie, Keith
Nation branding : concepts, issues, practice Keith Dinnie - Elsevier/Butterworth-Heinemann Amsterdam 2008 c2008 - xxiv , 264 p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references and index
9780750683494
Branding (Marketing)
Brand name products--HF
HF5415.1255.D56 2008
Nation branding : concepts, issues, practice Keith Dinnie - Elsevier/Butterworth-Heinemann Amsterdam 2008 c2008 - xxiv , 264 p. : ill. (chiefly col.) ; 25 cm.
Includes bibliographical references and index
9780750683494
Branding (Marketing)
Brand name products--HF
HF5415.1255.D56 2008