Advertising , the process and practice
Engel, Jack
Advertising , the process and practice Jack Engel - McGraw-Hill New York 1980 1980 - xxiii, 727 p., [4] leaves of plates : ill. ; 25 cm. - McGraw-Hill series in marketing .
Bibliography: p. [703]-705
Advertising--HF
HF5823.E7
Advertising , the process and practice Jack Engel - McGraw-Hill New York 1980 1980 - xxiii, 727 p., [4] leaves of plates : ill. ; 25 cm. - McGraw-Hill series in marketing .
Bibliography: p. [703]-705
Advertising--HF
HF5823.E7