Consumer behavior : application of theory
Howard, John A.
Consumer behavior : application of theory John A. Howard - McGraw-Hill New York 1977 c1977 - ix, 325 p. :ill. ;24 cm. - McGraw-Hill series in marketing .
Bibliography: p. 307-317.
Consumers.--HF
HF5415.3.H67
Consumer behavior : application of theory John A. Howard - McGraw-Hill New York 1977 c1977 - ix, 325 p. :ill. ;24 cm. - McGraw-Hill series in marketing .
Bibliography: p. 307-317.
Consumers.--HF
HF5415.3.H67