Advertising ; its purpose , principles and practice

Nicholl, David Shelley

Advertising ; its purpose , principles and practice [by] David Shelley Nicholl - 2nd ed. - Macdonald and Evans Plymouth 1978 1978 - xi, 228 p. : ill., facsim. ; 22 cm.

Bibliography: p. [213]-214


Advertising
Advertising campaigns--HF

HF5821.N53 1978