Strategic marketing for nonprofit organizations
Andreasen, Alan R. , 1934- Kotler, Philip
Strategic marketing for nonprofit organizations Alan R. Andreasen , Philip Kotler - 7th ed. - Pearson/Prentice Hall Upper Saddle River, N.J. 2008 c2008 - xxii , 504 p. : ill. ; 24 cm.
Pearson international edition - on cover prev. eds. under Author Kotler, Philip Includes bibliographical references and index
9780132345545
Nonprofit organizations - Marketing
Strategic planning
Target marketing--HF
HF5415.K6312 2008
Strategic marketing for nonprofit organizations Alan R. Andreasen , Philip Kotler - 7th ed. - Pearson/Prentice Hall Upper Saddle River, N.J. 2008 c2008 - xxii , 504 p. : ill. ; 24 cm.
Pearson international edition - on cover prev. eds. under Author Kotler, Philip Includes bibliographical references and index
9780132345545
Nonprofit organizations - Marketing
Strategic planning
Target marketing--HF
HF5415.K6312 2008