Sales program management : formulation and implementation

Shapiro, Benson P.

Sales program management : formulation and implementation Benson P. Shapiro. - McGraw-Hill New York 1977 c1977 - xiv, 578 p. :ill. ;25 cm. - McGraw-Hill series in marketing .

Includes bibliographies and index.

0070564132


Sales management.--HF

HF5438.4.S48