Consumer behavior : concepts and applications
Loudon, David L. Della Bitta, Albert J.
Consumer behavior : concepts and applications David L. Loudon, Albert J. Della Bitta. - McGraw-Hill New York 1979 c1979 - xi, 545 p. :ill. ;25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
Consumers.
Consumers -- Case studies.--HF
HF5415.3.L68
Consumer behavior : concepts and applications David L. Loudon, Albert J. Della Bitta. - McGraw-Hill New York 1979 c1979 - xi, 545 p. :ill. ;25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
Consumers.
Consumers -- Case studies.--HF
HF5415.3.L68