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Marketing management for travel and tourism

Pender, Lesley

Marketing management for travel and tourism Lesley Pender - Stanley Thornes Cheltenham 1999 c1999 - ix , 326 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0748727833

Subjects--Topical Terms:
Tourism - Marketing
Travel - Marketing--G

LC Class. No.: G155.A1P46 1999

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