Media and communication research methods : an introduction to qualitative and quantitative approaches
Berger, Arthur Asa
Media and communication research methods : an introduction to qualitative and quantitative approaches Arthur Asa Berger - Sage Publications Thousand Oaks, Calif. 2000 2000 - xix, 295 p. : ill. ; 24 cm. [M2LTP_COVER]
Includes bibliographical references (p. 265-268) and indexes
0761918523
Mass media - Research - Methodology
Communication - Research - Methodology--P
P91.3.B385 2000
Media and communication research methods : an introduction to qualitative and quantitative approaches Arthur Asa Berger - Sage Publications Thousand Oaks, Calif. 2000 2000 - xix, 295 p. : ill. ; 24 cm. [M2LTP_COVER]
Includes bibliographical references (p. 265-268) and indexes
0761918523
Mass media - Research - Methodology
Communication - Research - Methodology--P
P91.3.B385 2000