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Multi-item measures for consumer insight research

Bruner II, Gordon C., 1954-

Multi-item measures for consumer insight research Gordon C. Bruner II - GCBII Productions Fort Worth, Tex. 2017 c2017 - xxv, 650 p. ; 24 cm. - Marketing scales handbook v. 9 .

Includes index

ISBN: 9781542547246

Subjects--Topical Terms:
Marketing research - Statistical methods - Handbooks, manuals, etc.
Scaling (Social sciences) - Handbooks, manuals, etc.--HF

LC Class. No.: HF5415.2.B78 2017

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