International public relations : negotiating culture , identity , and power

Curtin, Patricia A. (Pateicia Ann), 1955- Gaither, Thomas Kenneth

International public relations : negotiating culture , identity , and power Patricia A. Curtin , T. Kenn Gaither - Sage Thousand Oaks, Calif. 2007 c2007 - xiii , 304 p. : ill. , maps ; 23 cm.

Includes bibliographical references (p. 265-281) and index

9781412914154


Public relations - Cross-cultural studies
Intercultural communication
Culture and globalization--HM

HM1221.C87 2007