Strategic marketing
Cravens, David W. Piercy, Nigel
Strategic marketing David W. Cravens, Nigel F. Piercy - 8th ed. - McGraw-Hill/Irwin New York 2006 c2006 - xvii , 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072966343
Marketing - Decision making
Marketing - Management
Marketing - Management - Case studies--HF
HF5415.135.C73 2006
Strategic marketing David W. Cravens, Nigel F. Piercy - 8th ed. - McGraw-Hill/Irwin New York 2006 c2006 - xvii , 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0072966343
Marketing - Decision making
Marketing - Management
Marketing - Management - Case studies--HF
HF5415.135.C73 2006