The market research toolbox : a concise guide for beginners
McQuarrie, Edward F.
The market research toolbox : a concise guide for beginners Edward F. McQuarrie - 2nd ed. - Sage Thousand, Oaks, Calif. 2006 c2006 - xvi , 205 p. ; 23 cm.
Includes bibliographical references and index
1412913195
Marketing research - Methodology--HF
HF5415.2.M37 2006
The market research toolbox : a concise guide for beginners Edward F. McQuarrie - 2nd ed. - Sage Thousand, Oaks, Calif. 2006 c2006 - xvi , 205 p. ; 23 cm.
Includes bibliographical references and index
1412913195
Marketing research - Methodology--HF
HF5415.2.M37 2006