The successful marketing plan : a disciplined and comprehensive approach
Hiebing, Roman G. Cooper, Scott W.
The successful marketing plan : a disciplined and comprehensive approach Roman G. Heibing, Jr., Scott W. Cooper - 3rd ed. - McGraw-Hill New York 2003 c2003 - xxxii , 544 p. : ill. ; 28 cm.
Includes index
0071395210
Marketing - Planning
Marketing - Management--HF
HF5415.13.H54 2003
The successful marketing plan : a disciplined and comprehensive approach Roman G. Heibing, Jr., Scott W. Cooper - 3rd ed. - McGraw-Hill New York 2003 c2003 - xxxii , 544 p. : ill. ; 28 cm.
Includes index
0071395210
Marketing - Planning
Marketing - Management--HF
HF5415.13.H54 2003