Global marketing
Keegan, Warren J. Green, Mark C.
Global marketing Warren J. Keegan, Mark C. Green - 5th ed. - Pearson/Prentice Hall Upper Saddle River, N. J. 2008 c2008 - xxiv , 643 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes
0138133867
Export marketing
Commercial treaties
Foreign licensing agreements
Foreign trade regulation--HF
HF1416.K44 2008
Global marketing Warren J. Keegan, Mark C. Green - 5th ed. - Pearson/Prentice Hall Upper Saddle River, N. J. 2008 c2008 - xxiv , 643 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes
0138133867
Export marketing
Commercial treaties
Foreign licensing agreements
Foreign trade regulation--HF
HF1416.K44 2008